For HVAC, Plumbing, Electrical, Roofing, Handyman, and Property Maintenance Owners Doing $500K–$10M
We deploy four AI subsystems onto your existing accounts — leads, sales follow-up, recruiting, and a personal AI for every operator in the field. The agents run on your stack, post under your accounts, follow up under your phone number, and report to you every morning. No SaaS to log into. No agency retainer. No rented leads. You own the system.
From The Truck
Justin Bellware
Partner in HVAC. Partner in trades recruiting. Lead-gen + sales operator for a $5M–$10M/mo home-services group. 10 years on the truck across 15 US markets.
Book the Diagnostic Call →60 min · Free · Written deployment plan delivered live
The Hermes Operator Stack
All Supervised By
HERMES
Booked jobs. Hired techs. Happy customers. Free evenings.
The Problem
Most home-services owners don't have a trade problem. They have a front-end problem. The phone rings while you're on a roof and a $1,500 job goes to a competitor. An estimate sits in someone's inbox for ten days and dies. A great applicant texts you on Tuesday and you don't get back to them until Friday — they're already working for someone else. Your office manager quits and suddenly you're doing scheduling at 11 PM.
The job execution side of your business isn't the problem. It's never been the problem.
Industry data backs this up: 62% of calls to home-services businesses go unanswered. 48% of estimates are never followed up. 92% of contractors say they can't hire qualified workers fast enough.The average contractor's response time to a new lead is 47 minutes — and 78% of homeowners go with the first business that responds.
You're paying Angi or HomeAdvisor or LSA for leads that get sent to four other contractors at the same time. The leads coming in over your owned channels — your phone, website, Craigslist, Marketplace, Nextdoor — get missed because you're on a job. You're renting your distribution and missing your owned distribution.
You send a quote. You hear nothing. You move on. Roughly half of all estimates in this industry never get followed up at all. Forty to sixty percent of your quoted revenue is dying in your inbox. Not because the customer said no. Because nobody asked again.
You post on Indeed. You get nothing or you get noise. You spend your evening calling six applicants and three answer. The good ones already took another job. Meanwhile, 530,000 trade jobs sit unfilled. The recruiting process you're running was designed for a labor market that doesn't exist anymore.
Every decision routes through you. Every customer issue. Every dispatch question. Every invoice question. You're working 60–70 hours a week and the business cannot grow past you because the operators in the field cannot get to the answers they need without you.
If any of this sounds familiar, you're not failing — you're running the wrong system.
There's a different system entirely. And the contractors who installed it last year are already pulling away.
The Paradigm Shift
Every problem in the previous section has the same root cause. Your distribution, your sales follow-up, your recruiting, and your field-tech information access are all running on infrastructure you don't own. You rent leads from Angi. You rent ad space on Indeed. You rent the customer relationship from Housecall Pro. You rent the dispatcher's attention from your office manager. The moment any of those stops, your business stops.
The contractors compounding right now are doing the opposite. They've built sovereign systems — owned channels, owned recruiting pipelines, owned customer data, owned operator tools. They don't depend on Angi. They don't depend on a single ad platform. They don't depend on a single office manager. We install the same kind of system, but powered by AI agents instead of by a fifteen-person back office.
The Four Pillars Of The Sovereign System
Always-on lead generation across Craigslist, Indeed, Facebook Marketplace, and Nextdoor — running on your accounts, on a schedule, every day, forever.
Speed-to-lead under 60 seconds. AI receptionist on every call. Estimate revival on every dead quote. Reviews requested and responded to automatically.
Recruiting ad posting, AI phone screen, calendar booking, candidate follow-up — a real recruiting machine, not "we are hiring" posts.
Every field tech carries a personal AI Super Agent that knows their schedule, customers, estimates, invoices, and job orders.
The Unique Mechanism
Most AI tools sold to contractors are one chatbot doing one thing. The Hermes Operator Stack is four named subsystems, each loaded with playbooks proven in the trades, all overseen by a single supervisor agent you can audit at any time. Marketing Hermes runs distribution. Sales Hermes runs follow-up. Recruiter Hermes runs hiring. Every operator in the field carries a Super Agent in their pocket. Hermes oversees all of them and reports to you each morning.
Four named subsystems — Marketing Hermes, Sales Hermes, Recruiter Hermes, Operator Super Agent — each loaded with its own playbook. Shut any one off in one click; the others keep running.
Every subsystem is loaded with playbooks proven in the trades — Craigslist cadences that survive the algorithm, Indeed templates that beat the local market, recruiting funnels that deliver pre-screened applicants, sales sequences that recover dead estimates.
The contractor doesn't log into anything. The agents run on the contractor's accounts. The contractor gets a single daily report. Every field tech gets a personal Hermes Super Agent in their pocket.
Every agent action is logged, owner-visible, and reversible. This is the difference between AI that takes over a business and AI that augments one.
Craigslist ad posting on a cron schedule (rotation, account warming, image variants), Indeed listings localized to the service area, Facebook Marketplace listings via browser automation, Nextdoor monitoring, optional Google LSA bid management.
Inbound call answering (24/7 AI receptionist), inbound text and form intake, speed-to-lead under 60 seconds, estimate follow-up sequences across SMS / email / voice, automated review requests and responses, integration with ServiceTitan / Housecall Pro / Jobber.
Recruiting ad posting across Craigslist / Indeed / Facebook, inbound resume capture and parsing, AI phone screen for first-round qualification, calendar booking for second-round in-person interviews, follow-up sequences for warm-but-not-yet candidates.
One Hermes Super Agent per field tech. Voice + chat interface. Knows the day's schedule, customer history, every estimate and invoice, the job orders for the day, and can answer "what's next?" / "what's the address?" / "did we talk to this customer before?" without the tech logging into anything.
From kickoff to keys-in-hand.
We take inventory of your accounts, integrate Hermes with your existing CRM and field-service software, and load the playbooks specific to your trade and market.
We turn on Marketing Hermes, Sales Hermes, and Recruiter Hermes one at a time, each one validated before the next. Operator Super Agents are deployed to each field tech with a 30-minute onboarding.
Owner walkthrough. Audit dashboard tour. Kill-switch demo. Daily-report review. We move on. Hermes runs.
Proof & Credibility
Partner in an HVAC business. Partner in a trades-recruiting business. Lead-gen and sales operator for a home-services group that drove $5M–$10M monthly revenue. Over 10 years in the field across 15 US markets.
Every Hermes subsystem is named, documented, and individually shut-off-able. You see a sample of the daily report. You see the audit log. Nothing is a black box.
Justin holds Microsoft AI CO / CIO / CTO certifications. Every install is supervised personally — not handed to a junior implementer.
20 missed calls a month at $400 average ticket = $8,000/month walking out the door. Sales Hermes alone catches that. The whole stack costs less than the missed calls do.
The Offer Stack
Sales Hermes (AI receptionist, follow-up, reviews)
$500K–$1M revenue. Missed-call problem.
Sales Hermes + Marketing Hermes (Craigslist, Indeed, FB Marketplace, Nextdoor) + Recruiter Hermes
$1M–$5M revenue. Want to grow without adding admin.
Everything in Tier 2 + Operator Super Agent for every field tech, AI dispatch, owner ops dashboard
$3M+ revenue. Owner wants to step back from day-to-day.
Partnership Option
For startups who can't afford the retainer, we run the same install for a 25–35% revenue share on incremental jobs we generate. Biweekly payouts. 30-day test window — either side can walk.
The Guarantee
If on Day 10 your sovereign operating system isn't (1) booking jobs from your owned channels, (2) following up on every inbound lead under 60 seconds, (3) posting recruiting ads on a daily schedule, and (4) running a Super Agent on every field tech's phone — you don't pay.
Full refund. Keep the playbooks. Keep the documentation. We keep moving.
Why this works for both sides:the install is repeatable, the playbooks are proven, the integrations are mature. The only failure modes are an owner who refuses to give us account access (we surface that on the diagnostic call) or a market with zero applicants (we catch that in Phase 1). Either way, you're not paying for a 90-day SaaS subscription before you know if it works.
Why Now
We take on four new Sovereign Trades installs per month. Each requires a 10-day deployment with personal oversight from Justin. We physically cannot do more.
McKinsey projects 20 trade-job openings for every one new worker through 2032. Contractors who installed an AI-augmented recruiting pipeline last year are already 12 months ahead. Every month you wait, the gap widens.
The first HVAC company in your metro to run a Sovereign Operating System owns the local owned-channel real estate — Craigslist post slots, Marketplace listings, Nextdoor mind-share. The second one fights for scraps.
Right Fit Check
The Founder
The Sovereign Trades Method is run by Justin Bellware. Partner in an air-conditioning business. Partner in a trades-recruiting business. Lead-gen and sales operator for a home-services group that drove $5–10M in monthly revenue. Ten years on the truck across fifteen US markets. Microsoft-certified AI CO/CIO/CTO. Founder, AI Integraterz. Every install is personally overseen.
Justin Bellware
Founder · AI Integraterz
Microsoft Certified
AI CO · AI CIO · AI CTO
FAQ
Your Move
60-minute Sovereign Trades Diagnostic Call. Run by Justin personally. Free. You leave with a written deployment plan either way. If we're a fit, we install in 10 days.
Book the Diagnostic CallThe diagnostic call is the front door. Justin routes the conversation from there.